Many factors affect how good or bad coffee tastes. When you brew up a batch it matters how close the coffee is to it’s roasting date. While all beans vary, most coffee is at it’s peak flavor between 5 days and 35 days after roasting. You must let coffee rest after roasting to eliminate the build-up of carbon dioxide from the roasting process. If you wait too long after roasting to brew coffee, then you will lose many of the aromatic flavors and the coffee will just be stale. We strive to make sure you receive your coffee during it’s peak flavor!
After 35 days the flavors and aromas in the beans start to fade. This is why coffee supplied to business offices by large services often has no taste, or just tastes lousy. The same may apply to coffee purchased at grocery chains. Unless they are roasting their own coffee, they offer coffee roasted by other companies. The coffee is shipped to
warehouses where they may sit for a week or two before trucks then pick them up and deliver them to local stores. The delivery time from the warehouse to the store could be a few days to a week. Then, who knows how long it then sits in the storerooms at the local grocery store before being placed on the shelf for you to buy? By the time you get your coffee home from the store, it could already be past its peak flavor. You may only have a few days to a week left until the coffee has lost most of it’s flavor. Have you ever purchased coffee from the grocery store that is the same brand as one of your favorite coffee shops? Ever wonder why it just doesn’t taste the same? While the coffee shops may have fancier coffee machines than you have in your kitchen, the most important factor is the age of the coffee itself.
When you order from American Patriot Coffee Company, you will receive your coffee much closer to it’s roasting date, guaranteeing a more flavorful and aromatic cup of coffee!
